Thursday, February 25, 2016

BADLANDS Announces a Bold New APPROACH to Camouflage Technology


West Jordan, UT – After undertaking the company’s biggest project to date three years ago, Badlands has announced that Approach Evasion Technology is ready to conceal hunters everywhere in 2016. Developed around a “Design, Test, Repeat” mentality, the Badlands Approach pattern evolved into the most versatile and adaptable camouflage to date.


Based on Badlands’ “Adaptive Coloration Technology,” the look and feel of the Approach pattern changes based on the wearer’s surroundings and lighting conditions. Heavily wooded forests shift Approach to a green and brown dominant pattern while sagebrush and rock bring out the lighter tones of the Approach pattern. Tested at both extreme distances and up close, Badlands Approach features an innovative breakup pattern to ensure visual confusion for whatever may be looking the wearer’s way, no matter the distance.

“The Approach project got its name for two reasons,” said Badlands General Manager Bill Crawley. “First, we truly did take a brand-new approach to looking at how and why camouflage is effective. Second, this pattern will really allow you to physically approach the game you pursue more effectively and get you closer than ever before.”

Available Spring/Summer 2016, Badlands Approach will first be offered on several Badlands packs and all-new apparel items. Pricing will vary. Additional information can be found at www.badlandsapproach.com.

Now in its 20th year, Badlands continues to focus on exceptional quality, continuing innovation, unmatched performance and as always the only unconditional lifetime warranty in the industry.

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For more information about this product, other products in the Badlands line, or general inquiries, please contact Blake VanTussenbrook at 1.800.386.7839 or blake@vortexoutdoors.com

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